To Brand or not to Brand?

To Post or not to Post?

That is the million-dollar question plaguing many EXECUTIVES, MANAGERS, and EMPLOYEES without an advance degree in MARKETING!

Not to mention the GENERAL PUBLIC!


Along with our GOODS...

.... Doesn’t hurt to take CUES from KEY INFLUENCERS- (THE DECISION MAKERS)

They hold the key to your ultimate success, after all!

So what does it take to get to the top?

Distinguish yourself from the sea if many?

Be know as the Cream of the Crop as you rise to the top YEAR...

February 17, 2017

When we show up at the negotiation table; whether for an interview, arbitration, mediation, transition, deal, even quite frankly for a first date, we are taught to come armed with our "Must Haves" and "Deal Breakers". We are never instructed to come prepared with our "...

November 22, 2016

If you knew now that what made you popular as a teenager could potentially make you unpopular as an adult would you have behaved differently? I know I would.

Let's dial it back even further.

If you understood that the simple messages bestowed upon you in grade school, yo...

There are times when it appears the tide has washed ashore.  Your boat has sprung a leak. The sun has set in your backyard.

During these temporary dark periods it appears that no matter how quickly you bail out water, paddle up stream, reach for safer ground, you still...

In most instances people and situations present themselves at face value. We however ignore the signs. We see what we choose to see. Painting the scene with our biases, expectations, experiences, hopes, dreams and yes fears.

After all why not, we want what we want. Our...


My Birthday and Mother's Day gifts did not come this year in beautiful boxes with lovely ribbons.  They did not come in the form of a bouquet or in breathtaking flats of flowers carefully chosen by my family to lovingly plant in my garden.  Nor in a carefully prepared...

February 23, 2016



When you take off on a flight the attendant always says the same thing, "In case of an emergency put your oxygen mask on first before helping the people around you." This includes the ones you love!


As a road warrior I know this mantra better than anyone.  I heard th...

February 5, 2016

I sleep at night with the security of knowing that there is a box of snowcaps in my night-table.  This box of snowcaps has remained in my night-table unopened for over twenty years.  It has accompanied me through multiple moves, various trials and tribulations, and a m...

October 22, 2015


Why is it from the time we are children we are always striving to reach the next milestone. We can't wait to lose our baby teeth, only to find we look silly and can't successfully chew.


Reaching double digits comes next accompanied by gaining entry to a coveted seat a...

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Certified Executive Coach - Joan Axelrod Siegelwax


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