EMP2 - Empowered Possibilities
Identity - EMP2 Empowered Possibilities Coaching


NOUN    |    [ˌīˈden(t)ədē]


  1. condition or character as to who a person or what a thing is; the qualities, beliefs, etc., that distinguish or identify a person or thing.

Identity is the Sixth Stage of the EMP2 Methodology.

How do your organization’s goods and services differentiate you from your competition?


Is your organization in sync with your niche market and do you truly understand your customers—vetting them carefully, while keeping your finger on the pulse at all times?


Are your internal and external messaging in alignment with your strategy and congruent with your digital marketing platforms and collateral material? 


Does your company have a clear vision statement and a mission statement to carry it out?


What is your company’s Awesomeness Factor”—a distinctive set of characteristics that will set it apart from the world?


Does your company have what it takes to constantly swim upstream, beat the competition, and stay ahead of the crowd?

What to expect during this phase:


  • Passions

  • Awesomeness Factor®

  • S.W.A.T. Analysis

  • Goals

  • Actions

  • Strategy

  • Vision Statements

  • Mission Statement

  • Niche

  • Target Markets

  • Digital Market Platforms

  • Web Refresh

  • Value Proposition

  • Good & Services

  • Communication

  • Internal Messaging

  • External Messaging

“Branding is what people say about you when you are not in the room,”​

- Jeff Bezos, Founder & CEO Amazon

Identity - EMP2 Methodology
Goals and Niche - EMP2

"If you are not branding yourself you can be sure others are doing it for you,”

- Seth Godin